I’m always happy to help the Young Entrepreneur Council, so when I was asked about my insight on ecommerce and sales, there was plenty to share! As a contributor to the YEC, my American Express article was cited, where I unveiled my favorite tactic to online sales. Introducing micro-yes, which happens when you already have something a potential consumer wants. Get to the big yes by building on a slew of little yeses. It’s easiest when you know what they want, so you can showcase your products or services in action. This leads to a customized, personalized solution, offer, or coupon that I craft just for them. They can’t resist.
Another great tip from a colleague includes offering an online checkout experience that’s easy and doesn’t require a registration. Sometimes a person is ready to hand over their money, but the site makes it too much of an inconvenience. It’s not enough to just offer a guest checkout solution. You need to offer one that’s readily available, or even the default. That shows you have the customer’s best experience in mind.
Want to know more? Read the full article here for more tips:
